WE TALK DATA
Helping B2B companies build a digital engine that actually works
If you’re stuck with Customer Experience (CX), a messy CRM, unclear Go-To-Market (GTM) motions and ownership, or pressure to “use AI” without a clear plan, I help you cut through the noise and get practical results.
No buzzwords, no hype. Just clarity, structure, and outcomes your team can feel. I don’t show up as a vendor, I show up to make decisions easier and outcomes unavoidable.
Simplify.
Standardize. Automate.
Scale.
So growth GETS predictable.
CHALLENGES/
OUTCOMES
Growing a B2B company should feel hard sometimes, but not chaotic.
If you recognize any of this, you’re in the right place:
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Sales, marketing, and CS each have their own version of reality
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CRM that’s more admin tool than growth system
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Too much manual work; reporting takes too much time
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Tooling grows faster than adoption; customization is the norm
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Internal teams are not well aligned to drive business
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You’re making decisions with incomplete or unreliable data
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AI is a priority, but there is no clear path to adoption and value
If two or more of these sound familiar, it’s worth talking.
You don’t need another dashboard, tool, or strategic deck.
You need a commercial engine that helps your team work better.
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A GoToMarket system that reduces noise and confusion
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A CRM setup people trust
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Higher pipeline quality build on automation
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Better CX through self-service and high-value interactions
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Fewer handover gaps through standard processes
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Faster and clearer decision-making
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Realistic, high-impact use cases for AI
My work combines strategy and hands-on support to change.
SERVICES
01
CRM & RevOps Audit + Roadmap
For teams where CRM is messy, adoption is low, and decision-making feels slow.
I review your processes, systems, and data setup and give you a clear, actionable roadmap that your team can actually execute.
Impact:
A CRM and GTM foundation people use instead of tolerate.
AI Readiness & Pilot Program
Most companies don’t need AI everywhere. They need it in the 3–5 places where it drives real value.
I assess your readiness, shortlist high-impact use cases, and design pilots that avoid AI theatre and deliver measurable outcomes.
Impact:
AI that supports the business instead of complicating it.
02
03
Fractional Digital & AI Strategy and Executive Partner
If you need senior guidance without hiring a full-time role, we work together monthly.
I bring structure, clarity, and decision support across CRM, Revenue Operations (RevOps), AI, and GoToMarket motions.
Impact:
A trusted partner who keeps things moving, aligned, and focused on results.
ABOUT
My name is Fabian Kersten
I’m originally from Berlin and have been living in Amsterdam for over 20 years.
That combination shows up in how I work. Direct, but open. Structured, but practical. I like clear thinking and honest conversations. I don’t like noise, politics, or pretending.
I’ve spent the last 20 years helping B2B companies make sense of digital transformation, Customer Experience (CX), CRM, and AI. Not as buzzwords. As systems that people need to run a real business.
I’ve worked across B2B SaaS, scientific publishing, industrial manufacturing, chemical manufacturing, automotive, and medical care. Different industries. Same patterns.
Too many tools. Not enough clarity.
Too much data. Not enough insight.
I’m highly data-driven, but not data-obsessed. Numbers matter. Context matters more. Dashboards without decisions are just decoration.
What I do best is simplify complexity. I help leadership teams see what really matters, what can wait, and what quietly causes damage if left alone.
I’m not interested in hype.
I’m interested in traction.
People I work with often describe me as calm under pressure and direct without being heavy. I listen carefully. I ask uncomfortable questions. And once things are clear, I move fast.
We work together in the following way:
1. Listen - Short call to understand your goals.
2. Diagnose - I assess your GTM, CRM, data, and AI readiness.
3. Decide - We pick the approach: audit, pilot, or fractional support.
4. Deliver - I help you move fast with structure and clarity.
I’m interested in making sure your business can grow without drowning in tools, confusion, and rework.
My work is practical, direct, and focused on outcomes your team can feel.
Doing it together is my preferred way of working.
Find more references on LinkedIn
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Thanks for submitting! I will be in touch shortly. Greetings from Amsterdam, Netherlands